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Samantha Fowlds M.Sc

Principal, SFCC

Over the last 20 years Samantha has worked as a Consultant, Coach, and Advisor serving Senior Executives in the tech industry, medtech industry, financial services industry, aviation industry, government, not-for-profits, and in the health sciences sector. 

Her favourite part of work is optimizing the adoption of Change efforts. She actively listens to the Change stories that emerge from her clients and merges her M.Sc. in Knowledge Management & Consultancy with her background in Adult Education, Coaching, and graduate studies in Applied Positive Psychology in order to optimise outcomes. 

KPMG, Deloitte, the Toronto Stock Exchange, Sunnybrook Health Sciences Centre, and Zimmer Biomet have been places she has called home over the course of her career.


Since starting her own Coaching and Consulting business in 2018, the following companies have been among her clients (See 15 references on LinkedIn): 

  • Toronto Dominion Bank

  • Royal Bank of Canada

  • Toronto Police Services 911 Responders

  • Lyra Growth Partners

  • Ecosystem

  • Victory Reproductive Care


Her Coaching clients span geographies and include clients in Toronto, Vancouver, New York, Hawaii, and Austin, TX.

In 2018 Samantha was one of eight women nominated for the Oracle Women's Leadership Group Top Women Award (Canada) for bringing positivity to the organization.
~ To see her full bio and work history please connect with her on LinkedIn.

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